Jessica Best has over 15 years of experience in email marketing, CRM, and permission-based data-driven marketing. She’s helped clients drive revenue from customer data in industries such as Restaurant and Hospitality, Travel, Retail, eCommerce, Nonprofit, Business Services, Universities and more.
She’s taught marketers from New York City to Barcelona, from Vancouver to Dublin, and even at SXSW Interactive in Austin.
She grew a 4-person email team at Barkley into a 17-person powerhouse, driving $7 million in annual revenue.
As of January 2023, Jessica is the Founder and Chief Strategist of BetterAve, a consultancy focused on implementing the marketing best practices and MarTech harmony she preaches on stage for her clients.