Jessica Best

Owner & Chief Strategist, BetterAve
 https://better-ave.com/

Jessica Best has over 15 years of experience in email marketing, CRM, and permission-based data-driven marketing. She’s helped clients drive revenue from customer data in industries such as Restaurant and Hospitality, Travel, Retail, eCommerce, Nonprofit, Business Services, Universities and more.

She’s taught marketers from New York City to Barcelona, from Vancouver to Dublin, and even at SXSW Interactive in Austin.

She grew a 4-person email team at Barkley into a 17-person powerhouse, driving $7 million in annual revenue.

As of January 2023, Jessica is the Founder and Chief Strategist of BetterAve, a consultancy focused on implementing the marketing best practices and MarTech harmony she preaches on stage for her clients.

Social Profiles

All Sessions by Jessica Best

  • PROGRAM


  • 09:45  - 10:45
    Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it!

    But has it made us better marketers?

    84% of marketers say they have “enough” data: marketers average more than 8 data sources across their marketing campaigns. Still, marketers say reporting ROI is one of their biggest challenges.

    You’ve got data, but do you have the data you need to achieve your email marketing goals?

    Jessica shares how to make data from a variety of sources useful in your email campaigns by making it work together.

    This session will teach you the 3 steps to turn data into a useful tool for creating marketing, including ideas for capturing and accessing customer data and transforming it into personalized marketing at scale.

    Key Takeaways:

    • Determine if/which of your data ready is to power your email marketing program

    • Acquire data so that it’s ready to use in marketing and sales

    • Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI

    • Integrate multiple data sources, from easy plug-ins to robust data power tools
    DATA
    STRATEGI
    Where
    Store Sal




Del

Jessica Best