Chad S. White

Head of Research, Oracle Digital Experience Agency
 https://www.oracle.com/cx/marketing/agency/

Chad S. White is the Head of Research at Oracle Digital Experience Agency, a global digital marketing and communications agency inside of Oracle.

He’s also the author of four editions of Email Marketing Rules and nearly 4,000 posts and articles about digital and email marketing.

For his contributions to the industry, Chad was named the ANA’s 2018 Email Marketer Thought Leader of the Year.

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All Sessions by Chad S. White

  • PROGRAM


  • 11:15  - 12:00
    In the world of email marketing, there are no shortage of trends to pursue. But which ones are most worth your effort? Which ones are the riskiest? And which have proven to be among the most impactful?

    Leveraging 6 years of survey data, Oracle Digital Experience Agency’s Chad S. White will explain which email marketing trends are rising stars and which are perpetual also-rans, and everything in between.

    He’ll cover more than 20 trends, including generative AI, AMP for email, schema, subject line optimization, modular email architecture, dark mode optimization, and customer data platforms.

    Chad will share details on what’s driving some trends and holding back others and predict their long-term fates. By the end of the session, you’ll have a better sense of where you can wisely invest your time and energy to accomplish your email marketing goals.
    AI & ChatGPT
    B2B
    B2C
    DATA
    STRATEGI




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Chad S. White