DATA

With over a dozen years working in the email marketing industry, Dan has developed a set of techniques for creating a great email strategy.

Even as technology and tastes have changed, he’s used these guidelines to help organizations of all sizes use email more effectively.

In this talk, Dan will explain how to build an effective email strategy that suits your company and drives results.

In his keynote, Dan will reveal:

• Strategic Launching: The best times and methods for introducing new email initiatives.

• Leveraging AI: Practical tips on integrating artificial intelligence to improve your email workflows.

• Cross-Industry Insights: Lessons from email strategies in unrelated industries and how they can innovate your approach.

• Redefining Success: Why traditional metrics may no longer suffice and what new metrics you should consider.

• Personalized Strategies: How to find the sweet spot for your unique email strategy.

You will leave with clear, actionable techniques on how to build an email marketing strategy for improved engagement and success.